If you want your website to appear on Google’s first page, SEO is very crucial in doing so as not only it will give people more access to your website but will also increase the website’s trust. SEO helps the users search for your presence in the search engine such as Google, Bing and Yahoo therefore, appearing at the top of the search gives you a higher chance of awareness and can urge traffic to the website and generate sales. Most importantly, it will help to reduce advertising cost.