Motion graphics are pieces of animation; in simpler terms is to animate elements of 2D and 3D graphics by creating an illusion of motion or rotation in combination with audio. Motion graphics are commonly used today on social media to illustrate complex ideas visually.
Think of motion graphics like a visual aid; some ideas are hard to explain verbally but can be illustrated through graphic and movement. We design motion graphics by considering the target audience as well as keeping in mind how to outline and emphasize facts brand wants to communicate with its audience:
- Illustrate hard to understand concept through visual
- Design with brand identity in mind
- Design for consumers’ interest
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